Principles of Marketing

Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.

Imbunatatiti intelegerea de catre studenti a conceptelor contemporane esentiale de marketing. Principles of Marketing, a 8-a editie europeana, este un text de baza pentru cursurile de marketing universitare si postuniversitare, care acopera o gama larga de concepte teoretice si probleme practice pentru a reflecta cu acuratete ritmul rapid al marketingului in lumea moderna.