Principles of Marketing

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This comprehensive textbook aimed at students as well as professionals covers all the fundamental concepts and theories of marketing.

Marketingul este procesul de creare, comunicare, livrare si schimb de oferte care au valoare pentru clienti, clienti, parteneri si societate in general. Acest manual cuprinzator, destinat studentilor, precum si profesionistilor, acopera toate conceptele si teoriile fundamentale ale marketingului.