Principles of Marketing for a Digital Age

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.

Aceasta carte a fost cu adevarat condusa de studenti in ceea ce priveste proiectarea si dezvoltarea si incorporeaza marketingul digital ca element central pentru ceea ce fac marketerii. Este un pachet total de resurse, care combina exemple de calitate, evaluare si resurse online pentru a sprijini predarea si invatarea modulelor introductive de marketing intr-o era digitala.