Principles of Marketing for a Digital Age

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

De la intelegerea pietelor, a consumatorilor si a valorii pana la explicarea mixului de marketing si ilustrarea rolurilor analizei, marcii si experientei clientilor de astazi, acest manual premiat va prezinta conceptele si instrumentele esentiale pentru marketing in era digitala.