Principles of Marketing, Global Edition

For Principles of Marketing courses that require a comprehensive text.

 

Help students learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

 

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

 

MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Pentru cursurile Principii de marketing care necesita un text cuprinzator. Ajutati elevii sa invete cum sa creeze valoare prin conexiunile si implicarea clientilor Intr-o piata in schimbare rapida, din ce in ce mai digitala si sociala, este mai vital ca niciodata pentru specialistii in marketing sa dezvolte conexiuni semnificative cu clientii lor. Principiile de marketing ii ajuta pe studenti sa stapaneasca provocarea cheie de marketing de astazi: sa creeze comunitati vibrante si interactive de consumatori care fac din produse si marci o parte integranta a vietii lor de zi cu zi.