Principles of Marketing, Global Edition

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

Incurajati-va studentii sa invete despre tendintele majore care afecteaza marketingul contemporan intr-o piata digitala in schimbare rapida. Principles of Marketing, editia a 19-a a fost revizuita pe larg pentru a prezenta elementele fundamentale ale marketingului intr-un cadru inovator de valoare pentru client.