Principles of Marketing Student Access Card

This textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.

Acest manual prezinta o introducere in marketing. Acesta explica toate conceptele si teoriile fundamentale ale marketingului si demonstreaza aplicarea acestora printr-o multitudine de exemple, studii de caz si viniete.