Principles of Marketology, Volume 2

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.

Principles of Marketology, Volumul 2 se concentreaza pe aspectul practic si demonstreaza aplicatiile marketologiei referitor la concepte si tehnici de orientare spre piata, marketing intern, afaceri, piata si concurenta.