Principles of Strategic Communication

This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

Aceasta a doua editie, complet revizuita, introduce studentii in teoriile comunicarii strategice si aplicarea lor in practica de zi cu zi. Actualizarile cheie includ utilizarea inteligentei artificiale in practica comunicarii strategice, branding personal si responsabilitate sociala intr-o era a dezinformarii si a modelelor de luare a deciziilor etice.