Product Management in the Digital Era

Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.

Managementul produselor a trebuit sa se schimbe si sa se adapteze la mediile de afaceri in schimbare rapida. Acest manual ofera o privire in profunzime asupra rolului, ce presupune postul si ce abilitati necesita.