Product Management in the Digital Era

Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.

Managementul de produs a trebuit sa se schimbe si sa se adapteze la mediile de afaceri in rapida schimbare. Acest manual ofera o analiza aprofundata a rolului, a ceea ce implica postul si a competentelor pe care le necesita.