Programmatic Advertising

Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.

Acest ghid fundamental despre publicitatea programatica explica in detaliu modul in care publicitatea automatizata, bazata pe date functioneaza cu adevarat in practica si cum adoptarea corecta duce la un avantaj competitiv pentru agentii de publicitate, agentii si mass-media.