Protective Practices

From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms. Borge shows how aggressive business practices were successfully deployed to protect the monopoly and squash competition.

De la inceputurile umile de vanzare cu ridicata la un mic magazin de tutun-coafor, in 1915, London Rubber Company a devenit rapid cel mai mare producator si exportator de prezervative de cauciuc de unica folosinta din Regatul Unit. Borge arata cat de agresive practici de afaceri au fost implementate cu succes pentru a proteja monopolul si competitia de squash.