Public Interest Communications

Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.

Scrisa de doi practicieni cu o vasta experienta profesionala, aceasta carte introduce cititorii in practica comunicarii de interes public, o profesie care adopta o abordare bazata pe dovezi pentru utilizarea comunicarii strategice in scopul impulsionarii schimbarilor sociale pozitive. Este ideala pentru studentii din diverse domenii, inclusiv publicitate si marketing.