Public Relations Cases

This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts and demonstrates the breadth and sophistication of the public relations function, both in public and private sector organizations.

Aceasta colectie unica de studii de caz contemporane in relatii publice (PR) internationale ofera cititorului o perspectiva aprofundata asupra practicii eficiente a relatiilor publice intr-o gama larga de contexte organizationale si demonstreaza amploarea si sofisticarea functiei de relatii publice, atat in organizatiile din sectorul public, cat si in cel privat.