Public Relations Management in Africa Volume 1

Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa.

Capitolele discutate includ o analiza a cercetarii in relatii publice in Africa, rolul directorului general african ca activist in relatii publice, utilizarea retelelor sociale si digitale in relatiile publice, masurarea si evaluarea programelor de comunicare si implicatiile celei de-a patra revolutii industriale asupra practicii de relatii publice in Africa.