Pursuit of Pleasure - Overcoming a Civilizational Challenge

This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of pleasure and arguing for a deep societal change, it shows the way to a new humanist culture.

Aceasta carte importanta dezvaluie modul in care principiul placerii a luat omenirea ostatica asupra puterilor de branding si consumerism, conducand cele mai elementare dorinte ale noastre. Reevaluand radical notiunea de placere si argumentand pentru o schimbare sociala profunda, arata calea catre o noua cultura umanista.