Qualitative Marketing Research

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

Aceasta noua editie a lucrarii ,,Cercetari calitative de marketing" integreaza perfect fundamentele teoretice cu aplicatiile practice in cercetarea calitativa de marketing, metodologiile de pozitionare in peisajul mai larg al strategiei de marketing, luarii deciziilor manageriale si psihologiei contemporane a consumatorului.