Qualitative Research in Marketing and Management

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

Aceasta este o introducere practica si accesibila in metodele interpretative pentru realizarea de proiecte calitative de cercetare in marketing si management. Este perfecta pentru studentii avansati de licenta si masterat in Marketing, Management, Comportamentul Consumatorului si Metode de Cercetare.