Qualitative Research in Marketing and Management

This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

Aceasta este o introducere practica si accesibila a metodelor interpretative pentru realizarea proiectelor calitative de marketing si cercetare in management. Este perfect pentru studentii avansati de licenta si postuniversitare de marketing, management, comportamentul consumatorilor si metode de cercetare.