Race

Why do some products attract our attention and others do not? Why do some companies become champions even in the overcrowded markets, while others fight for survival every day? The book not only answers these questions, but also offers a number of practical tools to help stand out from the crowd and win the hearts of customers.

De ce unele produse ne atrag atentia si altele nu? De ce unele companii devin campioni chiar si pe pietele supraaglomerate, in timp ce altele lupta pentru supravietuire in fiecare zi?