Reading Graphic Design History

Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender.

David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values.

Citirea istoriei designului grafic foloseste o serie de artefacte cheie din istoria culturii tiparite in lumina contextelor lor istorice specifice. Incurajeaza cititorul sa priveasca cu atentie si critic publicitatea tiparita, ilustratia, afisele, directia de arta a revistelor si tipografia, abordand adesea probleme de clasa, rasa si gen. Abordarea inovatoare a lui David Raizman provoaca in mod intentionat canonul istoriei designului grafic si diferitele intelegeri traditionale ale design grafic.