Reasserting the Disney Brand in the Streaming Era

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.

,,Reafirmarea marcii Disney in era streamingului" investigheaza evolutia marcii Disney intr-un moment crucial - trecerea de la crearea de continut la achizitie si streaming - si modul in care compania si-a reafirmat marca pe o piata in schimbare.