RECORD LABEL MARKETING

How Music Companies Brand and Market Artists in the Digital Era. Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, youll master the jargon,

Cum marca companiile de muzica si artistii de piata in era digitala. Record Label Marketing, Editia a treia este resursa esentiala pentru a va ajuta sa intelegeti cum muzica inregistrata este comercializata profesional. Complet actualizata pentru a reflecta tendintele actuale din industrie, aceasta editie este conceputa in beneficiul profesionistilor in marketing, studentilor din domeniul muzicii si artistilor independenti. cu editiile anterioare, editia a treia este accesibila pentru cititorii noi in marketing sau pentru industria muzicala.