Reengineering Retail

Since the release of Doug Stephens' first book, The Retail Revival Picking up where The Retail Revival left off, Reengineering Retail explores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future. Infused with real world examples and interviews with industry disruptors,

De la lansarea primei carti a lui Doug Stephens, The Retail Revival Picking up where The Retail Revival a terminat, Reengineering Retail exploreaza revolutia viitoare pe piata globala de retail si bunuri de larg consum, oferind directorilor de vanzari si marketing o foaie de parcurs catre viitor. Infuzat cu exemple din lumea reala si interviuri cu disruptori din industrie,