Reflections of Eminent Marketing Scholars

Presents a collection of essays from eminent and pioneering marketing scholars. This collection of their thoughts is an inspiration for all of us in the field. These remarkable people have been not just the leaders in the field but in many cases, the very pioneers in creating their areas and subdisciplines within marketing.

Prezinta o colectie de eseuri de la savanti eminenti si de pionierat in marketing. Aceasta colectie a gandurilor lor este o inspiratie pentru noi toti din domeniu.