Reinventing Innovation

Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products.

Pe baza rezultatelor cercetarii si a cazurilor detaliate si originale, aceasta carte prezinta noul imperativ de inovare, in care organizatiile trebuie sa atinga obiective duble: o rentabilitate eficienta a operatiunilor curente si o serie de produse noi in plina dezvoltare.