Reinventing Innovation

Based on research findings and detailed, original cases, this book charts the new innovation imperative, where organizations must deliver on dual goals: an efficient return on current operations, and a burgeoning pipeline of new products.

Pe baza constatarilor cercetarii si a cazurilor originale, detaliate, aceasta carte prezinta noul imperativ al inovatiei, in care organizatiile trebuie sa indeplineasca obiective duale: o rentabilitate eficienta a operatiunilor curente si o retea in plina expansiune de noi produse.