Relationship Marketing in the Digital Age

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer–company relationships.

Aceasta carte ofera o prezentare generala cuprinzatoare a starii actuale a marketingului relational, oferind perspective fructuoase specialistilor si practicienilor in marketing. In trei sectiuni, cititorii invata cum sa construiasca relatii eficiente client-companie.