Reputation Management

The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reputation.

Cartea isi propune sa ofere directorilor seniori si profesionistilor in comunicare un ghid cu privire la importanta reputatiei (in ceea ce priveste cat de pozitiv sau negativ este perceputa o organizatie de catre partile interesate, cum ar fi angajatii, clientii si membrii mass-media) si sa le inspire gandirea in gestionarea reputatiei. .