Research Methodologies for Business Management

This book covers the fundamentals of business management research and its methodologies in a seamless, unified manner. Offering up-date methodologies and accessible explanations of the research process, it will help business management students and junior researchers quickly build an essential base of knowledge.

Aceasta carte acopera fundamentele cercetarii in managementul afacerilor si metodologiile acesteia intr-o maniera unitara si fara probleme. Oferind metodologii actualizate si explicatii accesibile ale procesului de cercetare, va ajuta studentii la managementul afacerilor si cercetatorii juniori sa isi construiasca rapid o baza esentiala de cunostinte.