Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers.

Autorii acestui volum prezinta un nou punct de vedere legat de metodele si tehnicile de cercetare in relatiile publice si publicitate. Cartea incearca sa ofere un ghid de cercetare care acopera subiecte, inclusiv selectarea si scrierea unui subiect de cercetare, colectarea datelor si selectia analizei pentru cercetatorii incepatori.