Research to Revenue

Presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, the authors offer a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common mistakes.

Prezinta primul ghid cuprinzator pentru intelegerea, lansarea si gestionarea startup-urilor universitare. Prin descrierea sistematica a procesului de traducere a cercetarii academice in intreprinderi comerciale, autorii ofera un set amanuntit, orientat spre proces si practic, care acopera nu numai cele mai bune practici, ci si greseli comune.