Retail Buying

With an emphasis on developing a strategy for buying, this book offers students the skills needed to become successful buyers in retail areas. It presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.

Cu accent pe dezvoltarea unei strategii de cumparare, aceasta carte ofera studentilor abilitatile necesare pentru a deveni cumparatori de succes in zonele de vanzare cu amanuntul. Prezinta instructiuni pas cu pas pentru sarcini tipice de cumparare, cum ar fi identificarea si intelegerea potentialilor clienti, crearea unui plan de comercializare de sase luni si dezvoltarea previziunilor de vanzari.