Retail Futures

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

Cartea include o noua teorie, dovezi empirice originale si studii de caz aplicate care sintetizeaza progresele in inovatie si tehnologie pentru sectorul retail. Capitolele identifica provocarile cu care se confrunta comerciantii cu amanuntul ca raspuns la noile practici, sugerand modul in care sectorul poate raspunde evolutiilor tehnologice, considerentelor etice si problemelor de confidentialitate.