Retail Therapy

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for.

Proiectarea unei afaceri de retail de succes depinde de relatiile cu patru grupuri de oameni: clienti, actionari, angajati si furnizori. Combinand experienta profunda in retail cu teoria de ultima generatie si un flux constant de umor, aceasta este cartea de strategie de retail pe care o asteptati.