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Retail Therapy


Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781472978608

Pret standard 77,99 RON
(-17%)

Pret special 64,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
An insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery.

Almost weekly, the news is full of stories about disappearing retail chains--some of which have been around for decades. From Toys'R'Us, Aeropostale and A&P, recognized names are vanishing overnight--with the loss of hundreds of stores and thousands of jobs. As such large organizations disappear, so the malls, shopping centers, high streets and main streets become emptier and less appealing to visit.

Mark Pilkington argues that, while the decline in manufacturing receives more news attention, the retail sector is more important in terms of job numbers: in the US, it employs around 30 million people; in the UK, around 10 million (not just in selling, but in property, manufacturing, logistics and distribution as well). And as such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy.

While many people will point a finger at the "Amazon effect," this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution.

Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.

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Autor Pilkington, Mark
Editura Bloomsbury Publishing PLC
Dimensiuni 129 x 197 x 23
Data Publicarii 28/05/2020
Format Necartonata
Numar pagini 336
Descriere RO O revizuire perspicace a prabusirii sectorului traditional de vanzare cu amanuntul din Occident si o foaie de parcurs pentru recuperarea potentiala a acestuia. Aproape saptamanal, stirile sunt pline de povesti despre disparitia lanturilor de vanzare cu amanuntul - dintre care unele exista de zeci de ani. De la Toys'R'Us, Aeropostale si A&P, numele recunoscute dispar de peste noapte - odata cu pierderea a sute de magazine si mii de locuri de munca.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
O revizuire perspicace a prabusirii sectorului traditional de vanzare cu amanuntul din Occident si o foaie de parcurs pentru recuperarea potentiala a acestuia. Aproape saptamanal, stirile sunt pline de povesti despre disparitia lanturilor de vanzare cu amanuntul - dintre care unele exista de zeci de ani. De la Toys'R'Us, Aeropostale si A&P, numele recunoscute dispar de peste noapte - odata cu pierderea a sute de magazine si mii de locuri de munca.
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Recenzati:Retail Therapy
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