Rethinking Communication in Social Business

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

Aceasta carte sustine ca afacerile sociale, pentru a-si sustine caracterul distinctiv vital in societatile democratice, trebuie sa treaca de la un model informativ la unul performativ de comunicare, in special in ceea ce priveste povestirea organizationala, constientizarea si rezolvarea problemelor sociale.