Rethinking Luxury Fashion

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

Folosind domeniul culturii materiale ca punct de plecare metodologic, acest Palgrave Pivot explica avantajele strategice pe care marcile le pot stabili atunci cand directorii lor sunt pe deplin stapani asupra modului de trecere de la strategie la tactica.