Rethinking Strategy for Creative Industries

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant

Pe baza unor cercetari originale extinse si a datelor empirice in direct derivate din studii de caz, interviuri si observatii de la manageri creativi, aceasta carte informeaza luarea deciziilor strategice prin analizarea manevrelor creative de afaceri si a etapelor de inovare in contextul industriilor creative. Aceasta carte va fi semnificativa