Return on Character

In 2001, Jim Collins published research findings that identified the "blend of personal humility and professional will" that enabled the Level 5 Leader to drive an otherwise unremarkable organization to greatness. Now, in Return on Character five times the ROA for their organizations than did leaders of weak character.

In 2001, Jim Collins a publicat rezultatele unei cercetari care au identificat ,,amestecul de umilinta personala si vointa profesionala" ce a permis liderului de Nivel 5 sa conduca o organizatie altfel banala spre maretie. Acum, in ceea ce priveste rentabilitatea caracterului, ROA (Return on Character) este de cinci ori mai mare pentru organizatiile lor decat liderii cu caracter slab.