Return on Investment in Corporate Responsibility

In today's climate, companies must be economically successful and at the same time take social responsibility. Author Cesar Sandro Saenz Acosta introduces a new SROIM (Social Return on Investment Management) model, to design and measure the social value created by companies.

In climatul actual, companiile trebuie sa aiba succes economic si, in acelasi timp, sa isi asume responsabilitatea sociala. Autorul Cesar Sandro Saenz Acosta introduce un nou model SROIM (Social Return on Investment Management), pentru a proiecta si masura valoarea sociala creata de companii.