Right Way to Win

Robert Zafft presents the too-often abstract language of business ethics in straight-forward language, laying out two themes commonly ignored: in the real world, it is often easy to lay out an ethical path but often very difficult to implement and encourage adherence to that path, and reputation is the single most important asset in business.

Robert Zafft prezinta limbajul prea adesea abstract al eticii in afaceri intr-un limbaj simplu, prezentand doua teme ignorate in mod obisnuit: in lumea reala, este adesea usor sa tragi o cale etica, dar adesea foarte dificil de implementat si de incurajat aderarea la acea cale, iar reputatia este cel mai important activ in afaceri.