Righteous Brand

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.

Aducand ordine in haosul marketingului modern al marcii, cea de-a doua editie a Brand Love is not Enough combina un model intuitiv al modului in care consumatorii se relationeaza cu marcile, cu o analiza actuala a modului in care marcile sunt atat victime, cat si actori in prezent. razboaie culturale furioase.