Risk and Tourism Marketing in Asia

This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.

Aceasta carte analizeaza strategiile de marketing si gestionare a riscurilor in destinatii turistice din 18 tari asiatice, prezentand modul in care acestea isi ofera produsele si serviciile unice. O carte de interes vital pentru studentii si cercetatorii in marketing turistic, precum si pentru factorii de decizie, agentiile guvernamentale si profesionistii din industria turismului.