Rituals and Routines

This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Aceasta carte contemporana ofera perspective actuale asupra rutinelor si ritualurilor pentru a extinde intelegerea sferei acestor concepte, cu scopul de a contesta intelepciunea conventionala si de a oferi o perspectiva pentru practicieni. Capitolele din aceasta carte au fost publicate initial ca un numar special al Journal of Marketing Management.