Role of Franchising on Industry Evolution

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes.

Rolul francizei asupra evolutiei industriei este explorat in aceasta carte atat in ceea ce priveste aparitia francizei, cat si impactul acesteia asupra structurii industriei. aparitia sau francizarea si factorii contextuali care au determinat adoptarea acesteia si impactul francizei asupra schimbarilor structurale la nivel de industrie.