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Roots and Uses of Marketing Knowledge

Autor: Smith, Terry

Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)


476,99 RON
The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience.

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AutorSmith, Terry
EdituraDe Gruyter
Dimensiuni177 x 255 x 18
Data Publicarii20/01/2020
Numar pagini235
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Recenzati:Roots and Uses of Marketing Knowledge
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