Routledge Companion to Consumer Behavior

This book promises to be a contemporary classic. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.

Aceasta carte promite a fi un clasic contemporan. Cu contributii de la savanti de seama, inclusiv Sidney Levy si Jagdish Sheth, acest volum stabileste standardul ca resursa cea mai cuprinzatoare si de ultima ora pe subiectul comportamentului consumatorului.