Routledge International Handbook of Consumer Psychology

This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within Consumer Psychology.It is unique in the international breadth of its contributors and the cross-cultural nature of much of its content.

Acest manual ofera o prezentare generala si cuprinzatoare a starii actuale a cercetarii intr-o gama larga de domenii din cadrul Psihologiei Consumatorului. Este unic prin amploarea internationala a colaboratorilor sai si prin natura interculturala a unei mari parti a continutului sau.