Running Lean

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done.

In aceasta carte inspiratoare, Ash Maurya va prezinta o strategie riguroasa pentru a obtine potrivirea produsului/pietei pentru afacerea dumneavoastra aflata la inceput de drum. Veti invata idei si concepte din mai multe metodologii inovatoare, inclusiv Lean Startup, designul modelelor de afaceri, design thinking si Jobs-to-be-Done.